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JERSEY CITY
JERSEY CITY
While developers were busy building residential and retail spaces throughout the City, we got busy building its brand from the ground up.
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CHALLENGE
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SERVICES
While developers were busy building residential and retail spaces throughout the City, we got busy building its brand from the ground up.
Jersey City Challenge

Over 20 agencies competed in an open RFP to brand Jersey City. As the winning agency, we were tasked by the Jersey City Economic Development Corporation to help tell the story of a legendary city on the rise by utilizing strategies which married creative ingenuity with state-of-the-art strategy to deliver tangible results. As a great place to live, work and play, the City required an approach which would capture all of its complexity and opportunity in a simple, authentic and compelling value proposition.

“Jersey City – Make it Yours”

Jersey City Video
Jersey City Image 1
Jersey City Image 2
Jersey City Image 3
Jersey City Result
The “Make it Yours” campaign has garnered significant media interest and, to date, has delivered over 211 million impressions as a result of a highly targeted, integrated multi-channel strategy. It has been successful in repositioning Jersey City in the minds of our millennial target audience. Post-exposure research showed double-digit growth in the perception of the City’s arts, culture, housing, retail, dining, and appeal to singles.
CLIENTS
While developers were busy building residential and retail spaces throughout the City, we got busy building its brand from the ground up.
AWARDS
REAL NEXT GENERATION
KNOW-HOW
Since 1941
6823 BERGENLINE AVENUE
GUTTENBERG, NJ 07093
201.861.5600
Jersey City Result
Jersey City Result
Jersey City Result
Jersey City Result

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Tell your story. Build your brand. The 5 types of video you should be thinking about right now.
The first thing I did this morning was scroll through my Instagram feed – it’s like a shot of espresso and gives my brain a visual jolt to get it going. In my feed was a sponsored Kickstarter video for a product called “Gravity,” a weighted blanket that claims to provide a more restful sleep […]
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