The rebranding effort has been met with great success. The 200 Club’s new aesthetic, improved digital presence and implementation of targeted strategies have bolstered brand awareness, secured membership, heightened engagement and increased event attendance. The organization is well positioned for strong and sustainable growth.
The Club’s social and digital strategies have already seen a significant ROI. To date, the Club’s Facebook page has accounted for more than 15% of total website traffic and its audience has grown by 385%. Our strategic targeting has granted the Club access to a younger demographic; as of April 2016, 18% of their audience consisted of users aged 18-34.