If you’re a regional business with a distinct footprint, you’re in luck! The power of digital geo-targeting and social strategy have made it easier (and more cost-effective) than ever before to engage your markets, grow your brand, drive awareness of events and build communities. So what have we learned from being a regional business for […]

For organizations with full plates, the thought of strategic planning might seem overwhelming. Although many corporate teams know that it is an essential part of the work, it is often pushed to the bottom of the To-Do List. The truth is, the process can actually be fairly easy! In essence, a good strategic plan identifies […]

Engage your audience. Empower your organization. As an agency focused on social good, we help clients everyday develop strategies to inspire action, nurture fundraising efforts, deepen engagement and foster education. Through the power of targeted digital platforms we are able to build relationships and connect communities like never before. For our clients, this combination of […]

Once a trendy teen hangout, last year Instagram reached a new milestone of one billion users and has surpassed Facebook in advertising revenue . As a marketing hotspot, the cost-effective channel offers huge potential for businesses seeking to connect with target audiences, reach new customers and grow their brand with engaging content. According to a […]

When it comes to digital strategies, one term that you’ll hear again and again is influencer marketing. Sometimes referred to as influence marketing, it’s often thought of as the secret sauce to brand success, yet many aren’t sure what it is exactly or why it matters. To understand the ins and outs of this trend, […]

For regional brands and businesses with limited resources in a congested and competitive landscape such as Hudson County, marketing today can be an overwhelming and often confusing subject which is made even more so by the massive changes we see in the growing and mobile forward audience moving into the region and tech innovations which […]

There are more than 2,500 nonprofit organizations in Hudson County doing amazing work every day to enrich our communities and elevate the quality of life for all. Each has a unique history, mission and audience of donors and participants and each has unique challenges as trends in marketing continue to shift, technology becomes more advanced and donor […]

The first thing I did this morning was scroll through my Instagram feed – it’s like a shot of espresso and gives my brain a visual jolt to get it going. In my feed was a sponsored Kickstarter video for a product called “Gravity,” a weighted blanket that claims to provide a more restful sleep […]

For many of us, we start our days reaching for the mobile phone to turn off the alarm feature, read a notification about Trump’s latest tweet or check the weather or email. Mobile has now become a “hub,” enabling overall connectivity for consumers and opening doors to the internet-of-things, mobile payments, virtual reality and beyond. By […]

Our last post explored ways to boost social engagement. Now, it’s time to put those tips to work and begin some basic planning of an integrated content marketing strategy. Research shows that “content marketing costs 62 percent less than traditional marketing and generates about three times as many leads.” Content marketing is defined as a program that centers […]

For regional and national businesses, Social Media provides an unparalleled opportunity to target audiences, drive traffic to events, showcase newsworthy content, promote sales, generate leads and educate your community about the services and value you provide. Capitalizing on all this opportunity, however, in the ever changing Social world has proven challenging for many businesses due […]