REAL NEXT GENERATION KNOW-HOW
From the day we opened our doors, our mission has been to keep clients ahead of the competition in a fast-paced, ever-changing business landscape by helping them realize better futures with measurable results. 75 years later, HarrisonRand is proud to partner with large and small businesses, marrying state-of-the-art strategy with singular style. Our expertise lies in our unique ability to lead clients through the complex process of targeting and engaging audiences with the perfect blend of branding and content. Whether it's marketing the hottest city in the state or helping a local not-for-profit grow its mission, HarrisonRand provides the know-how necessary to succeed.
LEADERSHIP TEAM
DARYL RAND
President & CEO

Daryl Rand's extensive experience, passion for advertising and PR and commitment to excellence have distinguished her both locally and globally. Clients benefit from her strategic thinking, deep understanding of organizational planning and contagious energy. She has played an influential role in the success of a diverse roster of brands and businesses such as Provident Bank, Outfront Media, LibertyHealth Foundation and New Jersey City University.

In 2008, NJBIZ named her one of New Jersey's Best 50 Women in Business. Later that year, she was inducted into the NJ Ad Club's Hall of Fame. She currently serves as Chairman of the Board of the Hudson County Chamber of Commerce, the first woman to hold the position in the organization’s 125+ year history.

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JASON RAND
Partner & Creative Director

A diverse roster of iconic names rely on Jason's creative innovation, forward thinking approach and attention to detail. His leadership across a wide range of complex and challenging campaigns, most notably the recent award-winning "Jersey City: Make It Yours" campaign, have delivered engaging cross-platform experiences and yielded measurable results.

Jason has extensive experience working with some of the world’s most iconic brands, including VH1, Vogue, Starwood, Abercrombie & Fitch, and Ouidad. His work has been recognized by a number of professional organizations, including the New Jersey and New York Art Director’s Club. At the latter, he was the recipient of the nationally recognized Young Guns Award.

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DAVID RAND
Partner & Media Director

David's expertise for developing complex and integrated marketing plans provides the agency with its unique knack for strategic audience targeting. National and regional brands rely on his deep understanding of diverse media markets, a keen eye for ROI and long-standing relationships to secure the best pricing and significant over-delivery for all initiatives.

David has honed his professional skill set at distinguished, multi-national companies, such as Outfront Media, Premier Retail Networks and The Wall Street Journal. He has managed local, regional and national Out-Of-Home campaigns and experiential events for iconic brands, including China Tourism, CBS Radio, the World Trade Center redevelopment and Six Flags Entertainment Corporation. David also serves on the Board of Directors of the Fort Lee Regional Chamber of Commerce.

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OPEN FOR BUSINESS

Harold L. Harrison, “HLH,” starts Harrison Advertising from the back of the family grocery store in West New York, signing Duffy’s Rug Cleaning in Hoboken as his first client. The agency roster soon grows with the acquisition of the Provident Bank in 1954, which thrives under his stewardship for more than 50 years.

GOING PLACES

With a sharp eye for the industry’s future, HLH pioneers transit advertising in New Jersey. In 1972, he is joined by his daughter, Daryl Rand, who helps build and manage the State’s nascent transit advertising franchise, known as New Jersey Transit, while serving as a trusted advisor for Outfront Media and its predecessors.

THE FAMILY FINDS FAME

In 1986, the New Jersey Ad Club honors HLH by inducting him into the Hall of Fame. In 2008, Daryl follows suit, making them the only intergenerational recipients. Daryl continues to strengthen her father’s legacy both inside and outside of the business world, evidenced by her ongoing commitment to community development.

NEXT-GENERATION KNOW-HOW

Daryl’s sons, both agency veterans, Jason and David join the agency in 2009 and launch as HarrisonRand. Their vision: to bring a next-gen approach to the very tradition that made HLH’s organization so successful. The roster grows quickly with the acquisition of Jersey City, NJCU and Choose New Jersey.
JERSEY CITY
While developers were busy building residential and retail spaces throughout the City, we got busy building its brand from the ground up.
THE
CHALLENGE

Over 20 agencies competed in an open RFP to brand Jersey City. As the winning agency, we were tasked by the Jersey City Economic Development Corporation to help tell the story of a legendary city on the rise by utilizing strategies which married creative ingenuity with state-of-the-art strategy to deliver tangible results. As a great place to live, work and play, the City required an approach which would capture all of its complexity and opportunity in a simple, authentic and compelling value proposition.

“Jersey City – Make it Yours”

THE
RESULT
The “Make it Yours” campaign has garnered significant media interest and, to date, has delivered over 211 million impressions as a result of a highly targeted, integrated multi-channel strategy. It has been successful in repositioning Jersey City in the minds of our millennial target audience. Post-exposure research showed double-digit growth in the perception of the City’s arts, culture, housing, retail, dining, and appeal to singles.
NJCU
Targeting, engaging and growing a community with a higher degree of precision.
THE
CHALLENGE

New Jersey City University brought us on as strategic partners in 2011 to facilitate their rebranding initiative and help showcase their mission in the noisy and populated market of higher education.

Social Media Strategy became the cornerstone of our strategic initiative to connect NJCU’s inclusive academic experience with prospects. From video to targeted campaigns, we focused our efforts to build the University’s community and engage its audiences with fresh content in exciting ways. We further capitalized on our social efforts with digital media to bolster brand awareness and catalyze brand engagement.

THE
RESULT

Since we first began our social development efforts in October 2011, the University’s social networks have experienced unprecedented growth. As of June 2015, NJCU’s University and Alumni Facebook pages have grown 1,743% and 1,081%, respectively.

NJCU’s robust social presence has established a strong foundation for prospective student conversion, augmented awareness of its cultural contributions and facilitated greater attendance at sponsored events.

CHOOSE NEW JERSEY
It’s CNJ’s job to be a voice for New Jersey’s business community all around the globe. It’s our job to make sure that voice is heard.
THE
CHALLENGE

Choose New Jersey—an economic development organization charged with showcasing New Jersey as a destination for businesses around the globe—first turned to us in the wake of Hurricane Sandy. The resulting, award-winning “State of Resilience” campaign proved to be a crucial turning point for the brand, its message and mission.

Now, as CNJ’s agency of record, we continue to support them in their various economic development missions, which are as diverse as the industries they market to.

THE
RESULT

Since the significant success of the “State of Resilience” initiative - success which was evidenced by a 75% increase in web traffic (58% of that number comprised of new visits), and a partnership which resulted in $2.67 million in donated media - we’ve gone on to partner with CNJ on other challenging and exciting such as BIO 2013, which resulted in a 412% increase in engagement.

BIO 2015 promises to be yet another milestone for the organization.

200 CLUB OF BERGEN COUNTY
Mobilizing a community around those who serve it.
THE
CHALLENGE

The 200 Club is a non-profit organization dedicated to supporting police, fire and EMS personnel and their families throughout Bergen County. The organization turned to us after witnessing a steady erosion of their membership base and name recognition, particularly among younger audiences.

After a thorough intake process and competitive analysis, we repositioned the 200 Club as a community advocate with a distinct voice and vital mission. We paved the way for a complete overhaul aimed at modernizing the brand and streamlining operations. We launched a fresh new website along with a strong social strategy while generating high-quality assets, expanding and engaging its digital audiences, and providing strategic counsel and event support.

THE
RESULT

The rebranding effort has been met with great success. The 200 Club’s new aesthetic, improved digital presence and implementation of targeted strategies have bolstered brand awareness, secured membership, heightened engagement and increased event attendance. The organization is well positioned for strong and sustainable growth.

The Club’s social and digital strategies have already seen a significant ROI. To date, the Club’s Facebook page has accounted for more than 15% of total website traffic and its audience has grown by 385%. Our strategic targeting has granted the Club access to a younger demographic; as of April 2016, 18% of their audience consisted of users aged 18-34.

SHUSTER DEVELOPMENT
Bringing next level luxury to market in Jersey City.
THE
CHALLENGE

Shuster Development, one of the most innovative real estate development organizations in the state, sought us out after our successful Jersey City – Make It Yours campaign.

The company relied on our wealth of experience in the local landscape to distinguish its brands and gain valuable leads.

We crafted distinctive market positions for both The Oakman and Hamilton House, established iconic brand identities, provided informed strategic counsel, and aided in public relations efforts, all with the know-how necessary to make projects pop in Jersey City.

THE
RESULT

Our efforts to date have garnered Shuster Development a significant market share. Bold branding and striking campaigns through Out-Of-Home, print and digital media continue to generate valuable leads.

SERVICES
Clients rely on our nimble, integrated approach and expertise across a diverse array of services to suit a wide variety of projects and campaigns. We tailor to fit each offering based on your unique goals and objectives.
Branding
We build strong brands by identifying, cultivating, integrating and amplifying your product and message into a differentiated value proposition.
Audience Identification
We excel at discovering and targeting the right audiences based on our access to proprietary data and research.
Community Engagement
We succeed at engaging and building communities with our unique mix of strategic thinking, data analysis and award-winning content
Creative Development
We create and innovate with a forward-thinking approach which integrates audience and sector research with a deep understanding of lifestyle and trend.
Content Generation
We tell your brand's story in the most engaging and resonant way with branded content and award-winning video.
Media Planning
We position your brand for success through the development of strategic media planning which leverages our deep understanding of diverse markets in concert with targeted audience identification.
Media Buying
We manage and deploy complex integrated media buys to maximize your budget to realize the greatest ROI.
Social Media Strategy
We lead your brand through the ever changing and challenging social landscape to target, engage and build social communities around your product and mission.
Digital Marketing
We deliver results which exceed expectations through our ability to integrate compelling content with targeted, cutting edge, digital strategies.
Strategic Counsel
We partner with clients and provide unique insights into how to maintain and grow market share in a competitive and fast paced business landscape.
Public Relations
We support brands and businesses across many sectors with proactive pitching and narrative identification to engage a diverse array of media outlets and partners.
Metric Analysis & Reporting
We integrate findings, results and analytics into powerful and comprehensive reporting which provides clients with a deeper understanding of campaign performance and a measurement of success.
CLIENTS
For over 75 years, we've had the privilege to partner with some of the region's most respected businesses as well as some of the world's most iconic brands.
AWARDS

Since 2009, we’re honored to have been presented with over 150 awards for a variety of high-profile clients and projects. We’ve been recognized by distinguished organizations such as the International Advertising Association, the Hermes Creative Awards, the Rothman Institute of Innovation and Entrepreneurship, the New York Art Director’s Club, the Art Director’s Club of New Jersey and the New Jersey Ad Club. Most recently, at the 2016 Jersey Awards, we were recognized as New Jersey’s top award-winning agency, receiving 6 First Place, 8 Second Place and 11 Third Place awards in 18 categories, making HarrisonRand the most recognized agency in the competition for the second year in a row.

REAL NEXT GENERATION
KNOW-HOW
Since 1941
6823 BERGENLINE AVENUE
GUTTENBERG, NJ 07093
201.861.5600